Gerard J. Hall is the founder, president and chief executive officer of SMT. SMT (SportsMEDIA
Technology Corporation) is the pioneer in real-time graphics, tickers, clock-and-score, virtual
insertions and social media integration for live televised sporting and entertainment events.
Gerard’s career in sports television began in 1988 when, as a graduate student, he developed
a wireless, real-time electronic scoring system for PGA events, replacing the standard walkie-
talkie communication that was previously used to update leaderboards. He provided this
interface from 1988 to 1991 for NBC Sports.
Upon graduation from Harvard University in 1981, Gerard won the prestigious St. Andrew’s
Scholarship to attend Scotland’s University of Edinburgh where he pursued a Master of Science
in computer science. Gerard continued his graduate studies while teaching computer science
at the University of Central Florida before leaving in 1986 to work with the Epson Computer
Gerard rebranded SportsMEDIA Technology Corporation to SMT in 2011 in order to grow into
other markets and expand its global footprint. To that end, SMT in 2012 acquired Jacksonville,
Fla.-based IDS (Information and Display Systems), provider of scoring, results and statistics on-
site for live games.
Gerard has a B.A. in Economics from Harvard University. Born in Scotland, Gerard was raised
in New Jersey and lives in Durham with his wife, Laura, and their four children.